Hi, I'm Dane.
Sheboygan, WI guy. Dad of three. My family built Legend Larry's from a corner bar into a nationally award-winning chicken wing brand with locations across Wisconsin, and I've had a hand in pretty much every part of it. I've also done creative work with a comedian you've probably heard of. Oh, and in 2005 I was somehow a background extra on The OC and Veronica Mars.
Say hello →4+
Wing restaurant locations
3
Boys (it's a lot)
21
Age at first business
2
TV shows I lurked in as an extra
The Day Job
Legend Larry's
My dad Larry started Legend Larry's in 2001 as a corner bar with great chicken wings. I built his first website from my high school bedroom and have been the in-house web and design person ever since. Marketing, IT, and honestly whatever else needed doing.
The place has grown quite a bit. We're at four locations now, with a fifth on the way in Milwaukee's east side. In January 2026, my sister and I each bought in and became the company's largest shareholders. Dad's still involved. He's still legendary.
Read about the Milwaukee expansion →Creative Side
That Time I Did Comedy
If you've seen the Manitowoc Minute, I'm lurking in a few of those videos. I produced Charlie Berens' first statewide tour, built his first website, designed early merch and stickers, helped write some sketches, and co-wrote a Green Bay Packers parody of Old Town Road that picked up a lot of traction from Packers fans.
We also co-created Card Sale, a card-based party game we Kickstarted together. It exists. It's genuinely fun at parties.
Another sketch →The Hustle
Businesses I've Started
(and Sometimes Closed)
Epicure Lounge
Sheboygan, WI · 2006 – 2022
Opened my first brick-and-mortar at 21. A hookah bar, back when that was a thing. Ran it for nearly 16 years before COVID had the final word. It turns out people really don't want to share smoking devices during a pandemic. Fair enough.
The Game Room Pub
Sheboygan, WI · 2014 – 2016
An arcade bar before they were everywhere. My partner and I had our first son during that run, and I decided 2am bar shifts weren't the right move for a new dad. We have three boys now. It's a lot of fun.
Card Sale
2022 – Present
A card-based party game I co-created with Charlie Berens. We Kickstarted it, it shipped, and people actually like it. Still going.
cardsalegame.com →
Civic Stuff
Sheboygan,
I Try
I founded Eighth Streatery during COVID, a weekly outdoor dining block in downtown Sheboygan that's been running every summer since. I'm also a founding member of Sheboygan Soup, a community micro-funding event that's raised thousands for local projects and programs.
I also spent a few years fighting to preserve a historic armory building, wrote a lot of op-eds about it, served on the mayor's international committee, and ran for city alderman. I did not win. Still worth it.
Read about Eighth Streatery →What Makes Me Tick
I Make Things
The through-line is pretty simple: I like making things. Not any one kind of thing — the medium has never really mattered. What matters is having an idea, figuring out how to build it, and arriving at something that didn't exist before. A product, a program, a recipe, a business, a movement, a game, a song. The satisfaction is the same regardless.
I've never quite found that one thing to pour everything into, which if I'm being honest is a little frustrating. I scratch the surface of a new thing, pick it up fast, get decent at it, and then something else catches my eye. It's (unmedicated) ADHD, and honestly it's a fucking blast.